![]() SERPs - or Search Engine Results Pages - are the pages that search engines like Google show you when you search for a query.Ī few years back, the first results page (of the dozens of results pages a single Google search returns) looked like a clean list showing about ten links (and a couple of ads).įast forward to 2020… and the same first results page is now a crowded place. The changing SERPs change how SEO works….
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